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Betfair analysis



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Betfair trading explained in depth | Horse racing trading

On 65 July 7569, the Advertising Standards Authority (&ldquo ASA &rdquo ) published rulings in favour of PPB Counterparty Services Ltd t/a Betfair (&ldquo Betfair &rdquo ) and Bonne Terre Ltd t/a Sky Bet (&ldquo Sky Bet &rdquo ), finding that neither operator had breached the CAP Code and BCAP Code respectively. The ruling in respect of Sky Bet reversed a previous decision by the regulator (as reported in Law-Now here ) that a TV advert was socially irresponsible on the basis it implied those with a good knowledge of sports would be more likely to experience gambling success.

Betfair

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ASA rules in favour of Betfair and Sky Bet - cms

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Two complainants challenged the ad for being irresponsible as they felt it implied that those with a good knowledge of sports would be more likely to experience gambling success. The ASA had previously upheld the complaints, finding that the ad was in breach of BCAP Code rules and . The regulator held that the ad gave an erroneous impression of the extent to which knowledge of sport can influence sports betting success and exaggerated the level of control consumers could exert over their betting.

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On review, the ASA found that consumers would understand that references to &ldquo sports brain&rdquo and &ldquo sport noggin&rdquo were referring to the potential to use sports knowledge to build a complex bet. The ASA did not think that the ad irresponsibly exaggerated the role sports knowledge played in successful betting and acknowledged the uncertainty involved with the phrase &ldquo in sport anything does happen &rdquo .

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The ASA found the ad was not in breach of rules and of the CAP Code for being misleading or rule in regards to whether it stated significant limitations and qualifications. It felt that consumers would understand from the ad that the cash out feature was not always available and that they could find more information about the feature by following the links provided. The links provided explained why the cash out may be delayed, suspended or not successful and stated that a cash out was not guaranteed to be successful if the market was suspended or the odds moved before a request was processed.

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